Style guides are built to show clients and team members the visual direction of a product. This guide will include:

  • Typography
  • Color
  • Imagery
  • Icons
  • UI Elements

Why use this exercise?

This exercise defines the Look and Feel for a project. It serves as a reference for both developers and designers to keep visual consistency throughout the product.

Our approach

For a more holistic technical approach, we include our style guides as part of the pattern library.

How long does this take?

There are iterations and sign-offs involved to have a final style guide completed but this is can take anywhere from (TODO)


Everyone is on the same page when it comes to how the product and brand has been established to look.